Many corporations have been instrumentalizing the sustainability boom and skillfully use it as a marketing and sales strategy by simulating fair products with their own slogans and labels.

Good intent or greenwashing?
Sometimes I have the feeling that those who strive to bring good into the world are viewed particularly critically, because everything is being questioned today. And that's a good thing, because the mistrust is often absolutely justified, as countless examples testify to. 

Many trends have accelerated again due to COVID-19. The spotlight on the Green Deal was intensified as well. The European Green Deal Call now financed by "Horizon 2020" with a volume of 1 billion euros is intended to promote Europe's recovery from the coronavirus crisis by transforming green challenges into innovation opportunities. Innovative projects are intended to support the EU in recovering quickly from the crisis and also contribute to social robustness and also to green and digital reconstruction. Sounds great - the ambitious approach corresponds to the scope of the task!

Collective awakening is needed!
The opportunities that Corona brings are obvious - especially in the much-discussed environmental benefits. Not just this, but it also is related to the consciousness level, this “pandemic” is doing something to our society and we are being called to start questioning – in many different aspects. This situation has such disruptive effects that collective awakening is on the agenda and with it, the topic of ESG; therefore it looks like COVID-19 will in some way lead to a realignment

How the COVID-19 crisis has so far affected the ESG investing movement, why "Impact" is increasingly coming into focus and whether the investment fund industry could experience its own "Dieselgate" in the next few years was discussed by e-fundresearch.com in an exclusive interview with the Austrian sustainability pioneer Dr. Susanne Lederer-Pabst.

At the moment, it is evident that the coronavirus pandemic is not only causing loss of life and damage to the economy in many areas, but also huge opportunities are opening up. So could now be the time for socially responsible and effective investments to change the global economy sustainably? I say yes!

The topic of sustainability is important! Now it is getting clear..

With La Financière de l'Echiquier (LFDE) we represent a manager who has been committed to this topic for many years.
An analysis published by the business magazine "trend" shows how strongly the sustainability approach is anchored in its management: The "Echiquier Positive Impact Europe Fund" ranks first on the list of "Deep Green" funds. On the list are products, that improve the environment actively.

I am very happy to have been interviewed by "Fondsfrau" Anke Dembowski (who is also an editor at "Institutional Money") ​who let me share about myself and my motivation for my work in the world.
She asked me some questions, like why sustainable investments are important to me, and why I see special opportunities for women in this area. ​Thank you very much for that!