Have you ever heard of the linear future fallacy? Our brain loves to extrapolate the future directly from the past. It’s convenient – and surprisingly, it has worked time and again. But is it good? That’s the question, because truly creative, innovative, “out-of-the-box” thinking rarely emerges from it.
In our complex, disruptive VUCA world (Volatility, Uncertainty, Complexity, Ambiguity), linear thinking is no longer enough. The straight-line megatrends that once explained change are too limited – in fact, they no longer exist.
